Russell Petrie I help brands behave like people worth trusting

Russell Petrie

I help brands behave like people worth trusting

Capitec: Brand Evolution

Capitec Brand Refresh 2023/4

Brand Building

Emoji Suite

Brand Personification

Heart Emoji

Brand Personification

Chatbot Icon

Brand Personification

Fundamentals Mnemonics

Fundamentals Mnemonics

Brand Personification

Bank Cards

Brand Building

Corporate Reports

Corporate Reports

Financial and Environmental

Branch Design

Case Story

Designing feedback to strengthen collaboration

29.05.2025

Creative ego isn’t the problem. Disconnection is.

13.02.2025

Real brand authenticity takes more than creative disruption.

19.01.2025