Capitec’s original branch design.
2010 – Allen International’s Pioneer Branch concept.
Zoning layout from the Pioneer Branch concept.
The revised Pioneer Branch concept that went to market, with final details and cost efficiencies considered.
2011 – White ATM facades introduced and later echoed by competitors.
New signage system improved visibility and nighttime presence.
2015 – Phoenix branch concept, based on the Pioneer design, delivered major cost efficiencies. It enabled older branches to be refurbished, where the Pioneer concept had only been used for new builds.
2016 – Self-Service Terminal design improved efficiency and access.
2019 – Revised layout brought self-service to the front of branch flow.
Comparing Hello Wall technology in standard versus flagship branches.
Approved media for the Digitised Hello Wall, prepared for rollout.
Digital signage was proposed for ATMs and Self-Service Terminals to support client guidance, but was later put on hold.
Breaking barriers, building trustful spaces
Modular design solutions were the key to success, allowing scalability while maintaining Capitec’s signature simplicity and visual appeal identity.
Objective
- Future-proof branch designs to support Capitec’s continued growth.
- Create a scalable, flexible design system for branches, ensuring consistency across formats.
- Integrate digital touchpoints to enhance client experiences.
- Ensure cost-effective rollouts that maintain premium aesthetics and functionality.
Since 2010, Capitec’s branch designs have evolved from the traditional, barrier-heavy layouts to open, transparent spaces introduced with the "Pioneer Branch" concept by Allen International, embodying simplicity and empowerment. As digital banking grew and client expectations shifted, branches adapted to balance technology integration with personal interactions while accommodating retail and business banking needs.
This decade-long initiative revolutionised Capitec’s branch design by transforming static, transactional layouts into dynamic, client-centred spaces. A consistent, innovative approach was required to enhance trust, operational efficiency, and technology integration while maintaining scalability across 850+ branches.
Challenge
Balancing cost efficiency with impactful, scalable branch designs was challenging. Misaligned C-suite priorities, supplier dependencies, limited 3D tools, and no dedicated project manager disrupted progress across projects.
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Bringing it all together
Creative Director and lead designer: Russell Petrie
Production Specialist: Marisa Lintvelt
Audio Visual: AJ van der Merwe, Edwin Lloyd
Motion Graphics: LucidState
Capitec Branch Design Team: Andre van der Merwe, Michael van Zyl, Voula Philippides, Chris Scheepers
External Collaborators: Allen International, PA Venter, ColorMagic, Craftsigns, BrandSigns, Metal Technic