Russell Petrie I help brands behave like people worth trusting
Each stage respected UX rigour while letting brand personality breathe through.

Each stage respected UX rigour while letting brand personality breathe through.

Infusing character into client interactions

Connecting the digital and physical brand presence, blending functionality and personality to create seamless, engaging experiences that amplify Capitec’s identity.

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Bringing it all together

Creative Director: Russell Petrie
Designer: Mari Retief
Animation: Seamonster