A closer look at how ideas became outcomes.

At Capitec Bank (South Africa), I led a brand refresh that increased brand differentiation by 7.9 percent (Kantar BrandZ Report) and scaled creative systems across 850+ branches and digital platforms. It proved something I’ve always believed: brand design isn’t just about how things look. It’s about how they work, scale and grow across every touchpoint.

I combine design thinking with business insight to solve complex challenges, lead high-performing teams and build scalable systems that connect brand, product and experience. I’m also exploring how tools like generative AI can sharpen creative output, accelerate ideas and unlock value.

Selected work worth a deeper look

One example is detailed here. Others can be unpacked in conversation.

• Brand Personification: Beyond the logo: designing a brand clients instantly recognise
• 2023 Capitec Brand Refresh: Designing simplicity, a legacy reimagined
• Capitec Branch Design: Where function meets innovation
• Internal Design Studio Reimagined: People, systems and workflows

For a snapshot, see my LinkedIn