Eish...
Meh.
I guess.
Lekker.
Yebo-Yes!
On the left, the usual functional message. On the right, one emoji made it human. It changed how clients felt during a major system outage. And it worked far better.
Bringing emotions to life
A cohesive emoji set for client communication with moods labelled to reflect South Africa’s diversity.
Blending English, Afrikaans, and vernacular, it’s a ready-to-launch passion project with strategic potential.
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Bringing it all together
Creative Director: Russell Petrie
Design Partner: MvR
Animation: Seamonster