These reports weren’t built as one-offs. They were part of a set, designed to hold together over time. Over three to four years, we honed the design toolkit until the layout, structure and visual language felt second nature.

That groundwork paid off. It gave us the freedom to focus on the theme, not the gridlines or font choices. With the foundations steady, we could make each report feel considered, not just compliant.

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Bringing it all together
Creative Director and designer: Russell Petrie
Designer: Mari Retief
Typesetting: PurpleFrog